Qualitative Research Group Manager – Banking, Finance & Insurance (M/F)

What if every project was an opportunity to make a real difference?

Joining the Ifop Group means becoming part of a close-knit team where five brands and a wide range of expertise — spanning social trends, marketing, culture and international markets — come together to make a difference. You will work on meaningful projects and directly contribute to shaping brand strategies and society.

At Ifop, data is about more than just numbers. It drives decisions, informs strategies and helps us continuously develop our expertise.

We are looking for a Qualitative Research Group Manager to join our Banking, Finance & Insurance team on a permanent contract.

Your Role

Reporting to the Head of Expertise, you will conduct research projects covering a wide range of topics, including market understanding and consumer insights, product and service testing, customer experience and brand image, for innovative and prestigious clients across the banking, finance and insurance sectors.

You will be involved in every stage of qualitative research projects, including:

• Project kick-off and planning;

• Designing and writing discussion guides;

• Conducting and overseeing fieldwork, including moderating individual interviews and focus groups;

• Analysing research findings;

• Preparing research reports;

• Presenting results and recommendations.

You will work closely with the Directors in a collaborative team environment and maintain strong relationships with clients, external partners and internal experts.

What You Bring

You hold a university or business school degree, ideally with a specialisation in marketing or market research (IEP, Business School, IAE or equivalent), and have at least 5 years of experience in market research, either at a research agency or consultancy.

You have a genuine interest in the challenges and trends shaping the banking, finance and insurance sectors.

You are detail-oriented, well-organised, proactive, flexible, independent and curious, and you enjoy working as part of a team.

You have strong general knowledge, excellent analytical and communication skills, and the ability to synthesise complex information and adapt to different situations.

Proficiency in Microsoft Office (Word, Excel and PowerPoint) is essential.

Our Recruitment Process

Recruitment is a two-way conversation.

For us, it is an opportunity to get to know you, understand your background and learn about your career aspirations. For you, it is a chance to discover our vision, how we work and what we could achieve together.

Our recruitment process is simple and efficient:

• An initial phone conversation with our HR team;

• An in-depth, face-to-face interview with the hiring managers and HR team, followed by a practical assessment if required for the position.

Discover what life at Ifop is like through our employees' experiences:

Why Join Us?

Joining Ifop Marketing also means becoming part of the wider Ifop Group, an ecosystem of complementary brands (Ifop Opinion, Ifop Marketing, Sociovision, Occurrence, Deep Opinion and Brain Value) that combine their expertise to better understand society and consumer behaviour from every perspective.

In a stimulating and rewarding working environment, you will benefit from:

• A healthy work-life balance, supported by flexible remote working arrangements, including weekly remote working days and an annual flexible workweek option;

• Tailored training and development opportunities, designed to support your responsibilities and career progression;

• Career development opportunities within your department, as well as internal mobility across our subsidiaries to broaden your professional horizons;

• High-performance tools, including AI-powered solutions, and dedicated training sessions to help you strengthen your digital skills;

• A stimulating and collaborative workplace at our headquarters in Paris's 18th arrondissement, where cross-functional collaboration goes hand in hand with a shared commitment to Corporate Social Responsibility (CSR), including a sustainable mobility agreement and various partnerships with local associations and businesses.

Finally, the Ifop Group is committed to equal opportunities and inclusion. All our job opportunities are open to people with disabilities. Reasonable accommodations can be discussed at every stage of the recruitment process and throughout employment.